Helping brands to shape thoughtful physical and digital experiences
Hello! I'm Juan Pablo López, a multidisciplinary designer from Santiago, Chile. I've created Cartel to empower brands not only to exist but also to thrive in the digital world. I specialize in crafting authentic stories that captivate, engage, and inspire.
Work
![](https://assets-global.website-files.com/6530436882ad532d07a24fdb/6532f3877b7b410a12b6ee01_mallard-low.jpg)
Ponda
Creating biomaterials, regenerating wetlands
Brand Strategy
Brand Identity
Web Design
Webflow Dev
![](https://assets-global.website-files.com/6530436882ad532d07a24fdb/6532f73b3188d8eaabc17a00_Spoonful_peanut-butter_sm.jpg)
Spoonful
Overnight oats that keep you real
Brand Strategy
Brand Identity
Packaging Design
![](https://assets-global.website-files.com/6530436882ad532d07a24fdb/6579eef3bd39daca5edaf1ff_social-rotter.jpg)
Rotter & Krauss
Shaping the world around you
Brand Identity
![](https://assets-global.website-files.com/6530436882ad532d07a24fdb/6579efc3d7a08a8c9923d888_corona-digital-apps.jpg)
Corona
An invitation to wear your own crown
Brand Identity
Creative Direction
![](https://assets-global.website-files.com/6530436882ad532d07a24fdb/65aa8c4f758584c2f4c6ca58_brandhub-cover.webp)
Brandhub
Simplify and streamline the management of your brand.
Web Design
Webflow Dev