Rotter & Krauss

Rotter & Krauss, a Chilean leader in optical and auditory solutions for over a century, is navigating increased competition in the digital era. In response, we proposed a strategic rebranding concept centered around "shaping the world around you." Through the use of diverse shapes and colors, our approach aims to showcase different perspectives, enhancing individuals' views and adding a personal touch to everyday style. Beyond being vision and audition aids, Rotter & Krauss products are presented as stylish accessories, emphasizing fashion and positioning the brand as a modern choice in an evolving market.