![](https://assets-global.website-files.com/6530436882ad532d07a24fdb/6579fba8b14e85115138bb2c_hero-rotter.jpg)
Rotter & Krauss
Shaping the world around you.
Rotter & Krauss, a Chilean leader in optical and auditory solutions for over a century, is navigating increased competition in the digital era. In response, we proposed a strategic rebranding concept centered around "shaping the world around you." Through the use of diverse shapes and colors, our approach aims to showcase different perspectives, enhancing individuals' views and adding a personal touch to everyday style. Beyond being vision and audition aids, Rotter & Krauss products are presented as stylish accessories, emphasizing fashion and positioning the brand as a modern choice in an evolving market.
- Brand Identity
This project was designed
together with FutureBrand
![](https://assets-global.website-files.com/6530436882ad532d07a24fdb/6579ec9347b55b3340ee3d83_flores-rotter.jpg)
![](https://assets-global.website-files.com/6530436882ad532d07a24fdb/6579ec9511d7db68f8db403e_logo-rotter.jpg)
![](https://assets-global.website-files.com/6530436882ad532d07a24fdb/6579ec936093fcdcc175c50c_cajaiso-rotter.png)
![](https://assets-global.website-files.com/6530436882ad532d07a24fdb/6579ec934e16942065fdda66_billboards-rotter.jpg)
![](https://assets-global.website-files.com/6530436882ad532d07a24fdb/6579ec922d5ac16a3e9f8f18_contact-rotter.png)
![](https://assets-global.website-files.com/6530436882ad532d07a24fdb/6579eef3bd39daca5edaf1ff_social-rotter.jpg)
![](https://assets-global.website-files.com/6530436882ad532d07a24fdb/6579ec95e9bbc56b2ad5f61b_cajas-rotter.gif)
![](https://assets-global.website-files.com/6530436882ad532d07a24fdb/6579ec9509ab52f4f5af577a_insta-rotter.jpg)