An invitation to wear your own crown

Corona (Crown in spanish) is dedicated to diversity and inclusivity, providing a welcoming space for customers of all backgrounds to express themselves through fashion. Offering a diverse range of sizes, styles, and price points, we aim to cater to everyone.We revamped the brand with a modern wordmark and logo, symbolizing the invitation to wear one's own crown and stay true to oneself. Creating a consistent brand experience, we introduced a visual identity system inspired by classic fashion brands, coupled with elements promoting inclusivity. This sets Corona apart in the crowded fashion retail industry.
  • Brand Identity
  • Creative Direction

This project was designed
together with FutureBrand