Corona
An invitation to wear your own crown
Corona (Crown in spanish) is dedicated to diversity and inclusivity, providing a welcoming space for customers of all backgrounds to express themselves through fashion. Offering a diverse range of sizes, styles, and price points, we aim to cater to everyone.We revamped the brand with a modern wordmark and logo, symbolizing the invitation to wear one's own crown and stay true to oneself. Creating a consistent brand experience, we introduced a visual identity system inspired by classic fashion brands, coupled with elements promoting inclusivity. This sets Corona apart in the crowded fashion retail industry.
- Brand Identity
- Creative Direction
This project was designed
together with FutureBrand
![](https://assets-global.website-files.com/6530436882ad532d07a24fdb/6579efc3d7a08a8c9923d888_corona-digital-apps.jpg)
![](https://assets-global.website-files.com/6530436882ad532d07a24fdb/6579efc5874708e38ad55940_corona-grilla-icons.gif)
![](https://assets-global.website-files.com/6530436882ad532d07a24fdb/6579efc57f6658263aaeecff_corona-icons.jpg)
![](https://assets-global.website-files.com/6530436882ad532d07a24fdb/6579efc5972fe3663c13a69f_corona-social.jpg)
![](https://assets-global.website-files.com/6530436882ad532d07a24fdb/6579efc5f1569a896a74644a_corona-app.jpg)
![](https://assets-global.website-files.com/6530436882ad532d07a24fdb/6579efc5ba80b65f36840e63_corona-ig.jpg)
![](https://assets-global.website-files.com/6530436882ad532d07a24fdb/6579efc3ba0432f41d1a07d2_corona-billboards.jpg)