Ponda

Together with Josefina Cox and Alan Eaglehurst, we embarked on a transformative journey with Ponda, a pioneering biomaterials company dedicated to reshaping the landscape of sustainable fashion. At the crossroads of regenerative agriculture and textile innovation, we meticulously crafted a comprehensive brand strategy, encapsulating the essence of Ponda's purpose. Inspired by their commitment to utilizing wetlands and vegetation for natural fiber creation, we coined the brand name itself – a harmonious fusion of "ponds" and "regeneration." Through seamless integration of strategic naming, visionary visual identity, and user-centric web design, we established Ponda as a beacon of responsible practices in the textile industry.