Spoonful

As for any new brand there was a temptation to try to fit into the visual codes imposed by the category's referents, losing the possibility of communicating from its own original history. To change the paradigm. Today we are not trying to follow a diet plan, we are trying to pursue a well-balanced nutrition that promotes our general well-being. We builded a brand strategy focused on the latter, aiming to democratize access to convenient and tasty meals, Spoonful will do this through an inclusive, empathetic and realistic way of communicate its benefits.